"Wendy's guide is an impressively thorough account of the advertising choices open to Internet businesses today. I've it within attain of my desk and I intend to make good use of it."
-Michael Masterson, Writer, Agora, Inc., Early to Rise
You've already acquired nice content material -- now, monetize it!
Dozens of prime publishers, entrepreneurs, enterprise homeowners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content material they already have. You may, too--even for those who've never done Internet advertising and marketing earlier than! Content material Is Money exhibits you the way to systematically integrate and synchronize right now's greatest web marketing strategies to drive more traffic, visibility, buzz, leads, and sales in your business. It isn't theory. It is a confirmed, price-effective and actual-world strategy permitting anybody with content to show site visitors into profits...and the outcomes are quantifiable!
What makes the SONAR Content material Distribution ModelTM completely different from other online advertising and marketing methods?
SONAR focuses on maximizing authentic, excessive-quality, and 'UVA' (helpful, helpful and actionable) content material then targets the dissemination of the content on the Web by viewers (through handbook analysis and choice) in relevant, synergistic locations.
SONAR is successful as a result of it leverages organic (free) online channels, it's complete (using content advertising and marketing, social advertising, online PR, and more!) - and most importantly - it's timeless.
In different words, when executed accurately SONAR isn't applicable to search engine updates, resembling Farmer/Panda, and the most recent, Penguin -- all of which ultimately go after spammy websites as well as irrelevant, low-high quality content and links.
With SONAR, content material quality and relevance is essential!
Inside you will find highly effective, simple, and virtually no value ways to maximize content syndication, on-line PR, social networking and bookmarking, article directories, and guerrilla advertising in boards and message boards...to realize breakthrough results on even the smallest price range!
You'll Learn How To:
* Discover and leverage useful, useful, actionable content you did not know you had
* Drive extra worth from content by repurposing, repackaging, refreshing, re-bundling, and republishing
* Create more visibility, traffic, and awareness in your web site and model
* Hyperlink content material extra tightly with prospecting and gross sales initiatives
* Syndicate and aggregate content to extend its attain
* Make your content material simpler to search out on the Web--merely and inexpensively
* Adapt your strongest content material into excessive-performing on-line press releases
* Encourage viral advertising, pass-along readership and phrase-of-mouth buzz
* Measure your performance towards the three O's: outputs, outcomes, and goals
* Apply SONAR strategies and improve search engine presence, organic visits, lead technology, and sales efforts
* Use SONAR with other ways comparable to online marketing, joint ventures, internet advertising, advert swaps, guest editorials and extra
More details about this book
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